
Eve is the Co-Founder and CEO of Hey Taylor. Before founding the company, she built and exited a medical technology company, worked in digital health, and later in an IVF and gynaecology clinic.
Working across these different parts of healthcare gave her a close-up view of how care is designed and delivered. She saw how women’s concerns could be normalised or dismissed, while care remained fragmented across doctors, symptoms and stages of life.
She founded Hey Taylor to build a different model: healthcare designed around the life course of a woman.
Taylor is the name of my future daughter.
When I think about the healthcare I want to build, I think about the care I would want her to have throughout her life.
Before starting Hey Taylor, I worked in a gynaecology and IVF clinic. I saw how often women came into care only when something had become difficult to ignore. Period problems could go uninvestigated for years. Fertility was often discussed only when someone was ready to conceive. By perimenopause, women could be experiencing changes across their bodies without anyone connecting them.
What struck me was how much earlier we could have been paying attention.
I would want her period cramps to be investigated, not normalised. I would want her to understand her contraception options and her hormonal health. For someone to help her think ahead about her fertility before it becomes an urgent question.
If she has a baby, I'd want her health to matter after the birth too. For her to recover properly, and for what we learn during pregnancy to inform how we care for her in the decades that follow.
When she reaches her forties and fifties, I would want changes in her sleep, periods, mood, weight, sexual health or cognition to be recognised as part of a bigger physiological transition. And for her to have access to evidence-based treatment and screening early, rather than waiting until those changes significantly affect her life.
Our hormones interact with everything from our metabolism to our bones and sexual health. What happens in one decade can shape the next.
And unlike many illnesses, much of this journey is predictable. We know the transitions women are likely to move through. We increasingly know what can be treated, prevented or caught earlier.
That is the question behind Hey Taylor.
We are building healthcare around the life course of a woman. Care that combines medicine, lifestyle and multidisciplinary support, and evolves as she does.
Not a collection of disconnected visits, but a healthcare relationship that supports her through each transition and looks ahead to what comes next.
I don’t know whether I will have a daughter named Taylor one day.
But I know the healthcare I would want her to grow up with.
That is what we are building.
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Every stage of a woman’s life brings with it another dimension to uncover about her identity and biology. As her needs change, her healthcare journey starts again, closing one chapter and opening the next. Each chapter requires moving across clinics and hospitals, sharing and baring herself to different providers, with little clarity or control.
It’s time to look at her story as a continuous one - one that connects and embraces her life stages, that cares for her health and wellbeing beyond a visit, that looks after her needs first, and one in which her healthcare is not difficult or fragmented. As a healthcare provider designed by women for women, Taylor brings to her story ease, seamlessness and empowerment.
The most logical type of healthcare for her is what she deserves all along - an integrated healthcare provider that cares for her with empathy and holistically, through her life’s transitions, for life.
Healthcare for her is simply as it should be.
